I led the end-to-end branding for Ridge City Grind an annual endurance event featuring 12- and 24-hour team-based trail runs combined with CrossFit-style challenges.

Starting from a blank slate, I developed the full visual identity system including logo design, apparel, event collateral, social media assets, and promotional materials to create a cohesive and recognizable brand across all touchpoints.

The identity was designed to reflect the grit, teamwork, and mental endurance required to complete the event, while remaining approachable to a wide range of athletes, from experienced competitors to first-time participants.

The result is a scalable event brand that translates consistently across physical and digital environments, helping establish Ridge City Grind as a distinct and memorable experience within the local fitness community.