Most of my career has been spent working as a one-person creative team in the startup retail space, serving as both Creative Director and Designer on consumer-facing products. That experience sharpened my ability to think holistically, balancing strategy, execution, and adaptability while staying focused on building meaningful connections with customers.

Over time, I’ve developed a strong foundation in visual design and a disciplined eye for detail. Today, with a research informed approach to product design, I focus on solving real problems for real people. Through hands-on product work, personal builds, and intentional collaboration with AI as a design partner, I translate insights into thoughtful, usable experiences that resonate beyond the surface.

My goal is simple: to create useful, meaningful products that support people in their everyday lives. I’m energized by complex challenges and value collaborating with teams, stakeholders, and fellow creatives who care deeply about craft, clarity, and impact.