I designed and produced a 30-second 3D spot for Shadrachs Coffee to launch their energy drink, Rad Shaddy.

In a crowded category where most products rely on similar visual language, the goal was to create a distinct identity by leaning into movement, adventure, and everyday momentum.

The concept centers around a van as a symbol of freedom and mobility, reinforcing the idea that Rad Shaddy fits seamlessly into both daily routines and spontaneous moments.

All assets were modeled, lit, and rendered in Blender, then edited and composited in After Effects.