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Every Event, One Story — a unified fitness event ecosystem for multi-sport athletes.

Concept Project Product & UX Design Lead Visual Design & Brand System Information Architecture
4 → 2
Registration Steps
5 → 1
Platforms Consolidated
6 → 8
Week Timeline
Relay app on phones

Problem — Solution

From Friction to Flow

How we translated fragmented user pain points into a unified, streamlined product experience.

"How might we help athletes track both past and upcoming events across multiple fitness modalities — so they can reflect on their journey while planning future goals — while simplifying event sign-up into a seamless experience?"
Friction Fragmented Discovery Athletes used 3–5 separate platforms to find events across running, cycling, and CrossFit. 4 of 6 competitors were modality-specific.
→
Solution Unified multi-sport search with location-based filtering and modality toggles in a single interface.
Friction 4-Step Registration Event registration required navigating away from the discovery page, creating accounts on external sites, and filling redundant forms.
→
Solution Inline 2-step registration flow — select event, confirm details. No context switching.
Friction No Performance Tracking Athletes couldn't see past race times or plan future goals in one place. Data was scattered across race-specific websites.
→
Solution Unified profile with chronological event history, split times, and modality-filtered performance views.
Friction Organizer Fragmentation Event organizers had to manage registrations across multiple URLs and platforms for each event they hosted.
→
Solution Centralized organizing dashboard for creating, managing, and tracking participants across all events.
Relay — three app screens

Research & Discovery

Data-Driven Decisions

4/6
Competitors Modality-Specific
Athletes couldn't find cross-sport events in one place
~50%
Discover via Fragmented Sources
Search engines, social media, word-of-mouth scattered
0
Unified Multi-Sport Platforms
No single platform covered running, cycling, and CrossFit
2
Distinct User Personas
Athletes seeking events + Organizers hosting across modalities

Information Architecture

Simplified into four core areas balancing athletes and organizers while minimizing navigation complexity.

HomeEvent discovery & search
ProfilePerformance tracking
SettingsAccount & preferences
HostingOrganizer tools

Priority Features

Defined from research, competitive analysis, and user personas.

  • 01Location-based search
  • 02Modality filtering (Run, Cycle, CrossFit)
  • 03Radius-based event discovery
  • 04Inline event registration
  • 05Unified performance profile
  • 06Event hosting dashboard

Design System

Built for Scale

A cohesive visual system designed around momentum — helping athletes move from past performance to future goals.

☰✕⚲📍 📅🕐👥↗ ▭✓🏃🚴 🏋🏁⏱
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5mi1miTriathlonMarathon Short RunCrossFitCycling
Button
Primary Dark#121212
Accent Orange#FF522A
Surface#231F20
Text Primary#EEEEEE

Project Phases

Completed Deliverables